Ian David

In March 2012, Honda launched the new Acura ILX from the floor of its plant in Indiana to an audience of associates, Honda executives and state and local dignitaries. This video opened the event and established its theme, tone, attitude and style.

Birmingham’s premier rock venue, IRON CITY, asked for some ballsy creative for its infamous New Year’s Eve Party. “The Best New Year’s Eve Party You’ll Never Remember” campaign duly delivered. Social, web, print and posters, loaded with rock attitude, party vibes, and the promise of a boatload of fun.

A social media campaign celebrating the rough-hewn, red-dirt heroes of early Southern racing. The sawn-off copy and gritty art direction garnered a hefty bundle of clicks, likes and shares.

The Power of Dreams is undoubtedly a key motivating factor behind Honda's unrivaled success and its enviable roster of world class mobility products. But it's also a rallying cry, one that challenges them to imagine a tomorrow that's brighter, better, smarter, safer and greener.

Great stories are a joy to tell. 

RockStar is an annual competition to find the brightest and best Verizon sales associate. For 2012, we took a new wave, back-to-basics approach. Campaign elements included website, videos, e-blasts and staging for the finals in St Louis, a two-day event where 200 finalists battled for RockStar glory.

In 2012, Honda of America Manufacturing celebrated 30 years of mass production in Ohio. The event theme “Powered By Pride” duly recognized this landmark achievement together with the enduring legacy of its signature vehicle: The Honda Accord. 

Honda doesn’t just make great products, it strives to make a difference. This series of ads seeks to tell the story of a global brand consciously seeking to follow through on its promises.

The Honda Philosophy is a venerated set of tenets that links the company’s past and present with the promise of its future. Through a series of interviews with North American leadership, this video sought to articulate the Honda Philosophy’s enduring relevance as a cultural guide and invaluable touchstone for the next generation of Honda dreamers.

Taylor Morrison prided itself on the quality and integrity of its homes. Our job was to bring that inherent passion for building bigger, better, smarter homes to life and make manifest the values and working principles that make such a determination possible.

Doing great work for a jazz radio station is easy. Doing exceptional work? Well that takes something special. In this case it was the art direction of designer Matt Harris. We did a lot of work for WVAS over a three year period. All of it with a groove all of its own.  

Fires, forges, anvils and sweat. What's not to like? Red hot art direction courtesy of Vic Donati helped increase enrollment and furnish the pair of us with a couple of gleaming ADDYs.

The Team Honda National Week of Service had a very simple objective: to extend a helping hand across North America and lift up as many people as possible. That it succeeded beyond anyone's wildest dreams stands as a testament to the 1500 associates, dealers and suppliers who volunteered their time. It was a pleasure to work on a project of such scope, magnitude and generosity.

Rockstar was an internal associate competition designed to test product knowledge and lift sales performance. Competitors qualified via regional eliminators for a grand final and the chance to live the life of a rock star. For RockStar 6, we took a reality show approach, following four associates on their journey through the competition, tracking their high and lows, their tears, fears and success stories. We called it “The RockStar Diaries.”

“A Survivor’s Story” is centered on the poignant and moving testimony of Stephanie Erdman, a young woman who survived an exploding Takata airbag and who today works to raise awareness for at-risk vehicle recall. The social media campaign, of which this was the centerpiece, drew more than 6 million hits and resulted in countless vehicles being brought into dealerships for repair.

The "Rock n' Rollout RoadShow" was an internal campaign designed to keep Verizon associates up to speed on their company's rapidly expanding 4G LTE network. An iconic traveling rock star spreadnews of forthcoming rollouts in song, while a website hosted product info, maps, guides and the Rock n'Rollout Audition Challenge, a sing-a-long competition with prizes and kudos for the winners.

If you can’t create a breath-taking video for a car as drop-dead gorgeous as the Acura NSX, then you need to get a different line of work. Essentially a recruitment piece, this video sought to throw down the gauntlet to the plant associates challenged with bringing this high performance “super car” to market. I like to think that this piece does all that and more.

How do you fire up 700 Verizon store managers in advance of their biggest sales period of the year? You give them a big idea – a futuristic themed event boasting a powerful rallying cry, a digital graffiti wall and a holographic greeter.